If you’re reading this, chances are you probably own a PS4 by now. You might have also owned a PS2, It’s almost expected at this point. Recently, Sony just posted their best Playstation 4 numbers since release. In fact, it was the best quarter in history which shipped 9.7 million units worldwide during Q3 2016 crushing the record. It made no mention of how many were PS4, Slim, PSVR, or PS4 Pro. Playstation 2 held the previous record, shipping 8.78 million during Q2 2003.
What contributed to Playstation’s success? How does this change things for Sony? What could we expect in the future?
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How did Playstation succeed so well this year
Sony reported a 20% increase in operating income. How does it work? According to Sony, development of the PS4 Slim, reduction in hardware and improved software sales are to answer. It is worth noting, however, the PS4 Slim launched at a lower price (50$ less to be exact), potentially earning less than possible.
Another important argument to make is Playstation may have won the ‘console wars’ over the year-end holidays. Reports consistently show they outsold Xbox One in the U.S. It’s very important to note that sales are one sided in Japan. They are historically loyal and supportive of their own brands. For PS4 to take sales in U.S must mean a devastating loss for Xbox, although they also report a rise in sales. This could mean consumers are buying second consoles (no problem with that, we all love video games!).
Shop related products:
PS4 Pro 1TB
PS4 Slim Uncharted Bundle
PS4 Pro Vertical Stand
Horizon Zero Dawn
Playstation’s role in Sony
Playstation’s role in Sony is becoming increasingly important. This year, the Sony Company posted a drop in pretty much everything. This is from TV to smartphones, and music devices. Everything EXCEPT Playstation. There’s a lot of numbers and specifics involved, but the Playstation department managed to post good numbers while changing corporate location, re-branding, and regrouping. They quote “Uncharted” made a lot of this possible. Could this mean Playstation will become the top priority for Sony? A forward focus on their console development sounds extremely exciting.
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A future to dream of?
They’ve done a pretty good job getting consoles into homes, which I believe is the first step. Playstation could help you control your home, kind of like Apple and Google. Present TV’s, speaker systems, coffee machines, as an add-on to the Playstation, and let it control them. People have no problem spending money on technology in general. Why not a PS4? This overhaul wouldn’t be without its own challenges. It’s difficult to compete with smartphones for lifestyle and quality of life, even if Apple sales are declining at a steady rate. Maybe it’s a good time for Sony to get into the market?
What do you think? Let us know in the comments below!
If you’re interested in specifics, you can find the complete quarterly announcement and details here.
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